Duration: 2 Days
Time: 8:30am-4:00pm

 WHO SHOULD ATTEND

“To get the right word in the right place is rare.” Mark Twain

Good business writing is difficult but realizable, and ultimately, it comes down to whether your writing conveys what your brand represents, and how you want your customers to see you. Good writing skills in business have always been important, but in today’s age of technology, they are even more so. Being able to convey accurately and succinctly what you are trying to say is an invaluable skill, especially when your audience is busy and has limited time. Technology has made everyone a writer, and writing is a very visible skill that should represent your professional goals.

In a world of 140-character tweets and sound bites, what you are saying needs to be both clear and concise. Good business writing gives your company credibility and trustworthiness by inspiring confidence in your audience.

 Do you ever struggle to:   

• hold your reader’s interest
• express your thoughts precisely on paper  
• get your message across clearly and succinctly  
• format your document  
• attract your reader’s attention  

If the answer to any of these questions is yes, then this practical workshop is for you!  

HOW YOU WILL BENEFIT 
This course will help you to:   

• plan and organise your thoughts  
• do an audience analysis  
• format your document   
• express yourself clearly in plain and simple language  

WHAT WILL BE COVERED 

• The principles of good writing  
• Planning and structuring your document  
• Reader-friendly layout  
• Clarity, conciseness and consistency  
• Setting the correct tone  
• The correct use of punctuation   
• The business letter and memorandum  
• Email protocol
• Business reports and proposals